First of all, group gifting makes sure that the lucky recipients are getting what they really want - something they will remember and appreciate. The more people who pitch in, the bigger and better the gift. Think about it: if eight friends get together for a birthday and each bring a $50 gift, the birthday boy will get a few books, DVDs or t-shirts. Ho-hum. But if the gang does a group gift, they can afford something that costs $400 - like a new iPod or a high end DVD player. Which do you think he'd prefer? Yeah, we think so too.
Secondly, group gifting takes the hassle out of buying gifts. No more scrambling at the last minute, wandering around a store, or wondering what in the world to buy! Group gifting makes it easy by putting one person in charge of selecting the gift(s) and inviting others to contribute. Participants appreciate the convenience of just clicking a link, entering an amount, and signing an e-card.
"Group gifting is a great way to go when you are unsure of what to buy a particular person." -Gifting Resource Center
"A group gift is a great way to spoil a friend or family member while sharing the expense."-Etiquette Experts: Advise How to Survive the Holidays Without Losing Friends and Going Broke - Paypal
"Group gifting takes the focus away from one particular person and can be a better option when it comes to budgeting for some of the 'gifters'."-Gifting Resource Center